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21 ways to improve your go-to-market strategy with data-driven selling

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TLDR: Taking a data-driven approach to B2B selling and marketing will transform your go-to-market strategy. You don’t need a major transformation overnight; instead, get started on the journey by putting the different elements in place at your own pace. Enabling it all will be an updated sales and marketing data ecosystem, which will be covered … 21 ways to improve your go-to-market strategy with data-driven selling

The pricing game is changing. Are you ready?

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Pricing is one of the biggest levers you can pull to affect business results. It is typically set by businesses using some version of the following planning cycle: Now the problem with this historically is the pricing planning cycle is long, imprecise, labor intensive, and very much ad hoc. In many industries good data was, … The pricing game is changing. Are you ready?